guides April 7, 2026
Understanding eCPM: why the number you're watching might be misleading you
eCPM is the most-watched metric in publisher monetization. It's also one of the most misunderstood. Here's what to look for instead.
eCPM is the most-watched metric in publisher monetization. It's also one of the most misunderstood. Here's what to look for instead.
Most ad exchanges optimize after the auction ends. We thought the interesting work happens before it begins.
