Monetize streaming inventory without the complexity.
Lumorrow connects CTV and OTT platforms to global demand via VAST and OpenRTB pathways, then uses AI to optimize ad pod fill, floor pricing, and fallback routing in real time.
THE STREAMING REALITY
Why CTV monetization is different.
Streaming inventory is high-value and high-risk. Performance depends on break orchestration, stable playback, and demand quality at the session level.
Ad pod pacing gaps
Uneven demand across breaks can leave high-value slots underfilled and lower your overall pod yield.
Geo demand volatility
Demand depth shifts by market and device class. Static setup misses monetization opportunities.
Playback-safe compliance
VAST errors, timeout mismatches, and bad creatives can break playback and hurt audience retention.
Session-level control
Without coordinated capping and sequencing, ad fatigue rises and completion rates drop.
WHAT LUMORROW HANDLES
Streaming-native controls, built into the auction.
Ad pod-aware auctioning
Allocate demand by slot position and break context, not just one request at a time.
CTV floor optimization
AI models tune floors using app, device, break length, and historical clearing pressure.
SSAI and CSAI readiness
Support both server-side and client-side ad insertion paths with policy-safe controls.
Session frequency governance
Cap repetition per viewer session and sequence creatives to protect experience quality.
Geo and show controls
Apply market, category, and content-level controls where metadata is available.
Real-time failover routing
When a demand path drops, Lumorrow reroutes instantly to maintain fill during live traffic.
AD BREAK INTELLIGENCE
Pod yield is optimized slot by slot.
Instead of running one static rule across the entire break, Lumorrow evaluates each slot using live demand pressure and session context.
INTEGRATION PATHS
Go live with the path that fits your stack.
VAST tag onboarding
Launch quickly using VAST 4.x tags for streaming players and FAST channel surfaces.
OpenRTB 2.6 endpoint
Use full CTV object support for advanced routing, transparency, and optimization signals.
Parallel stack deployment
Run Lumorrow alongside current partners, compare performance, then scale traffic gradually.
Ready to scale CTV and OTT revenue?
See how Lumorrow improves fill, eCPM, and ad break quality on your inventory mix.