Supply Connector Layer
Connect inventory using OpenRTB, VAST tag, JS tag, or Prebid adaptor integration.
- OpenRTB endpoint onboarding
- VAST tag support for video and CTV/OTT requests
- JS tag support for web inventory
Built to connect supply with stronger programmatic demand.
Lumorrow is a technology platform that links publisher, CTV, and OTT inventory to demand from multiple DSPs and SSPs using header bidding logic.
Core modules
Each module is productised for direct implementation, so teams can integrate quickly and run programmatic monetisation without heavy manual workflows.
Demand Competition Router
Routes and compares demand sources so inventory can receive broader programmatic pressure from DSP and SSP pathways.
- Multi-source DSP and SSP demand handling
- Priority rules by format and supply type
- Fallback routing controls for delivery stability
Header Bidding Logic Engine
Applies programmable auction logic to improve bid competition, fill behavior, and effective monetisation outcomes.
- Auction-level control over request handling
- Demand quality and response monitoring
- Format-aware bidding behavior controls
Format Delivery Runtime
Supports implementation patterns for display, video, and native monetisation across web, app, and CTV/OTT surfaces.
- Display request execution pathways
- Video monetisation via VAST-compatible flow
- Native format delivery support
Data that adapts to your stack
Lumorrow is built to operate with practical monetisation stacks, including ad server events, DSP/SSP responses, and format-level delivery telemetry.
OpenRTB requests VAST events JS tag inventory calls DSP and SSP responses Prebid adaptor
Integration lifecycle
Connect supply
Select OpenRTB, VAST tag, or JS tag integration based on your stack.
Enable demand sources
Activate multi-DSP and SSP demand competition through header bidding logic.
Optimise runtime performance
Track format delivery and tune monetisation behavior from one platform layer.
Built for control and trust
Integration-first product model
Lumorrow is designed for direct platform implementation and ongoing runtime control.
Standards-based interoperability
OpenRTB, VAST, and JS tag pathways reduce integration friction across publisher stacks.
Multi-format demand scale
Support for display, video, and native formats enables consistent demand scaling across inventory types.