Lumorrow is an AI-native ad exchange for publishers, CTV, and OTT platforms. We orchestrate real-time auctions across global demand — and use machine learning to push every impression toward its best possible price.
BUILT ON STANDARDS THE INDUSTRY ALREADY TRUSTS
Every impression you serve passes through a maze of adapters, SSPs, and middlemen. Each layer adds latency, opacity, and cost. Your real yield — what your inventory is actually worth — is buried under it all.
Sequential adapter calls leave money on the table. By the time the auction reaches the bidder who would have paid the most, it's already closed.
Most platforms report after the auction ends. You get a number. You don't get the "why." Optimization becomes guesswork.
Display, video, native, and CTV each live in their own stack. Three dashboards. Three reporting formats. No unified view of yield.
AI scores every bid request in real time — predicting fill, optimal floor, and expected yield before the auction runs.
Display, video, native, CTV, OTT — one auction layer across every format and surface. One reporting view.
Real-time dashboards showing revenue, fill, and eCPM by placement, format, geo, and demand source. Know what's happening as it happens.
LUMORROW VERIFY
Publishers declare their authorised sellers in an ads.txt file. Exchanges declare their publishers in a sellers.json file. The two describe the same relationships from opposite ends — and nothing in the ecosystem checks whether they agree.
Lumorrow Verify crawls both sides continuously and reconciles them against each other, so a publisher can see which declared sell-side paths the exchanges actually corroborate — and a buyer can resolve any bid request's supply chain against what each hop independently claims.
Lookups are free and need no account. Crawl freshness is the same on every plan — plans decide how much you watch, never how current the data is. Paid plans start at $49/month.
exchange-a.com, 1042, DIRECT
exchange-b.com, 8817, RESELLER
exchange-c.com, 2590, DIRECT
1042 · PUBLISHER · corroborated
8817 · INTERMEDIARY · corroborated
2590 · no matching entry
DYNAMIC PRICING
Lumorrow's intelligence layer recalculates floor prices per placement, hour, device, and audience segment. Static floors leave yield behind. Dynamic floors capture it.
See how the AI worksINTEGRATIONS
Drop in a JS tag, a VAST endpoint, an OpenRTB connection, or a header bidding adapter. Web, mobile, app, video, CTV — same platform, same reporting.
REPORTING
See revenue by placement and format. Track fill patterns across geos. Spot anomalies before they cost you. The reporting layer is built for operators, not executives.
See reporting featuresTHE ENGINE
Most exchanges bolt AI onto reporting. Lumorrow builds it into the auction itself. Every bid request passes through our intelligence layer before it ever reaches a buyer.
Dynamic floor pricing
Floors recalculated per placement, hour, and user segment — not set once and forgotten.
Bid landscape prediction
Forecast expected CPM before the auction runs, so you can make smarter yield decisions.
Timeout tuning
ML adjusts bidder timeouts per user condition to maximize participation without hurting page speed.
Anomaly detection
Traffic spikes, bid pattern shifts, and delivery anomalies flagged automatically — before revenue drops.
Auction Intelligence Layer
< 100ms
Typical auction decisioning time
99.95%
Platform uptime target
25Bn
Monthly Ad Requests
200+
Active demand sources
Connect your inventory and let Lumorrow's auction engine fight for the best price on every request. Web, mobile, video, CTV — integrated in under a day.
See publisher features →Access verified, format-diverse inventory through clean OpenRTB endpoints. Full supply chain visibility. No hidden hops.
Become a demand partner →Pre-bid decisioning across floors, timeouts, and routing.
Dozens of DSPs, SSPs, and direct buyers competing in real time.
VAST 4.x, ad pods, and OpenRTB 2.6 CTV object compliance.
OpenRTB, JS tag, VAST, or header bidding adapter.
ads.txt, sellers.json, and schain on every request.
Revenue, fill, eCPM, and viewability — as it happens.
FROM THE BLOG
Notes on auction intelligence, transparency, and the programmatic supply chain.
No trend list. Seven specific, checkable predictions for 2027 from the people running an exchange — built on the court rulings, benchmarks and traffic data of 2026.
Most ads.txt files were written once and inherited ever since. Here's a five-step audit any publisher can run today — find the contradictions, check every DIRECT claim against the other side, and cut what shouldn't be there.
The same impression can reach the same buyer down four different paths. When it does, you don't get more competition — you get the cheapest version of the same bid. Here's how duplicate paths form, and how to find yours.
Sign up, integrate, and see Lumorrow compete for your inventory within a day.
