Solution Pathways

Different supply types, one demand optimisation platform.

Lumorrow is built for publishers, CTV, and OTT platforms that want stronger programmatic demand competition through direct platform implementation.

Where teams deploy Lumorrow

Web publishers (display and native)

Connect web inventory through JS tag or OpenRTB and improve demand competition on high-volume display and native placements.

  • JS tag integration for site inventory
  • OpenRTB integration for direct endpoint setups
  • Demand pressure from multiple DSP and SSP sources

Video publishers

Monetise video inventory through VAST-compatible workflows and unify demand competition with other programmatic channels.

  • VAST tag based integration path
  • Multi-demand routing for video opportunities
  • Runtime control for delivery consistency

CTV and OTT platforms

Connect streaming inventory and maximise bid competition using standards-friendly request pathways.

  • CTV and OTT monetisation support
  • VAST and OpenRTB compatible implementation
  • Programmatic demand expansion across buyers

Multi-format networks

Manage display, video, and native monetisation in one logic layer while scaling demand across multiple properties.

  • Unified header bidding behavior across formats
  • Shared demand source orchestration
  • Simplified scaling across supply surfaces

Integration model

Lumorrow is implemented as a platform integration flow, so teams can connect quickly and run monetisation on live header bidding logic.

1. Choose integration method

OpenRTB, VAST tag, and JS tag are available now.

2. Configure supply and formats

Set up publisher, CTV, or OTT inventory with display, video, and native support.

3. Activate demand competition

Run demand across multiple DSP and SSP pathways through header bidding logic.

What can be configured

  • Demand routing behavior by supply type
  • Header bidding logic by ad format
  • DSP/SSP endpoint mix and prioritisation
  • Integration path support including Prebid adaptor

Expected outcomes

Outcomes vary by inventory and demand mix, but most teams track these four dimensions from the first production release.

Demand depth

Broader competition across DSP and SSP demand sources.

Fill performance

Improved delivery consistency across supported formats.

eCPM efficiency

Stronger monetisation outcomes from better demand competition.

Operational simplicity

One platform layer across publisher, CTV, and OTT monetisation flows.